Sales Pipeline Automation
End-to-end sales pipeline automation connecting HubSpot, Slack, and a custom deal-scoring model.
The Challenge
VeloGrow's SDR team was manually copying data between HubSpot and Slack, creating follow-up tasks in Notion, and scoring deals in spreadsheets. 3 hours per rep per day — just in admin.
Our Solution
A fully automated pipeline using n8n: HubSpot webhooks trigger Slack notifications, deals are auto-scored based on engagement signals, and follow-up tasks are created in Notion automatically.
Automation Architecture
We mapped every manual touchpoint in VeloGrow's sales process first — 22 distinct steps identified across the SDR and AE workflow. Then we prioritized by time-cost and built in layers, shipping the highest-ROI automations first.
ROI Metrics
3h
Admin eliminated/day/rep
↓ per rep
12 min
Deal response time
↓ from 4h
34%
Pipeline value increase
↑ 90 days
12
Reps impacted
all SDRs
Results
- Eliminated 3 hours/day of admin per rep (12 reps)
- Deal response time improved from 4 hours to 12 minutes
- Qualified pipeline value increased 34% in 90 days
- Zero data entry errors since implementation
What's Next
See All Projects